Brooklyn, NY — June 15, 2021 — GENZLER® AMPLIFICATION proudly announces a “redux collaboration” that brings Jeff Genzler and Andy Field back together again — developing a new line of bass effect pedals under the Genzler Amplification brand. Both forces have shared design passions that date back to the early 1990’s while working together at Jeff’s former company, Genz Benz. Andy, (along with Genzler Amplification current engineer Scott Andres) were responsible for the products that put Genz Benz on the map so many years ago. Along the way, corporate acquisitions of GB by KMC Music and eventually Fender Musical Instruments, and the decisions that lead to the finale’ of Genz Benz, all principals went their separate ways. Andy was soon brought-on at Mesa Boogie to develop their flagship line of Subway bass products and eventually Jeff jumped back into the game, starting up Genzler Amplification with Scott Andres as principal engineer, working together to develop such innovative products as the Bass Array cabinet designs and the Magellan series of bass amplification, Acoustic Array combos.
While Andy remains at Mesa designing new Mesa specific products, with the blessings of management there, this new “gig” brings back the fun and collaboration of working closely with good ole’ friends and compadres. “When you’ve worked so long together in the trenches over a few decades, having this team back together just feels good all over again”— Genzler states.
“Through the years, and through all of the crazy adventures of this music products industry, we remained close friends” reminisces Andy Field. While chatting one day, they realized right then, that they missed the unique collaboration that had fueled years of design passion and decided that this would be as a good a time as any to “get the band back together” for a “fun and creative” side project (or reunion tour) that was more than 30 years in the making.
The Genzler Amplification pedal line will be exploring a variety of pedal concepts based on decades of collaboration together, looking back into hundreds of pages of their old design ideas, and to explore interesting circuits that were started but never used, blending them with new innovations. A retrospective of sorts, this is a chance to dig into their collective pasts to develop what they feel players would use and appreciate, going forward.
The first pedal in the line is the 4 ON THE FLOOR, CLASSIC BASS OVERDRIVE, offering 4 separate “gears” of variable analog overdrive textures and harmonic content along with a clean blend feature. HPF and LPF controls are included to shape the overdrive engine’s signal path. This pedal offers touch sensitive asymmetrical and symmetrical overdrive characteristics, variations of compression and overdrive complexity, along with a true bypass. The versatility allows this to be used as a clean boost, shifting through various overdrive gears to all out heavy, saturated drive. This pedal also offers another level of versatility as it accepts nearly any power supply; 9 – 18 Volts, either polarity.
Genzler Amplification is looking forward (and backwards) to this new journey together and engaging with the player community on exciting new designs, while hoping the community appreciates these bonds of friendship and longevity that have joined up again to create exciting and enduring products. More to come, soon……
Jeff Genzler launched GENLZER® AMPLIFICATION in 2015 after decades of design and manufacturing expertise in the amplifier industry, offering his personal attention to detail in both product design and customer relations. Focusing on innovations in light-weight bass amplification, cabinets and acoustic amps, GENZLER AMPLIFICATION products are available through an independent dealer network, online channels or direct.
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